Set Reset

We craft stories from data.
We illuminate with design.
We help ambitious businesses succeed.


Set Reset is a design studio with data at its core. Based in London, working internationally, we transform data into compelling stories that fuel growth and create opportunity. Using strategy, design and cutting-edge technology to reveal the invisible, encode the fantastic and command attention from even the most distracted and time-starved audience.

But it’s not all style, pizzazz and particle systems. We shape data in ways that make sense—crafting bespoke visualisations that allow people to connect the dots with accuracy and meaning. Filtering distraction, magnifying importance. Cultivating those unforgettable “aha” moments that spark understanding and drive action.

We deliver work for super-brands, punchy start-ups and ad agencies alike. Always advocating for the best possible outcome, constantly striving to be the very best at what we do. We are reimagining how people see, experience and interact with data.

Hire us


  • Data Analysis
  • Visual Strategy
  • Data Visualisation
  • Information Design
  • UI / UX
  • Illustration
  • Animation
  • Prototyping
  • Technical Development


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Two words: Design, Legends. Set Reset worked with us every step of the way putting together an exciting user interface that was intuitive enough for even the most inexperienced user, yet sophisticated enough for our power users. The product being developed was the first of its kind, and with that came severe UX challenges that Set Reset breezed through - offering valuable insight every step of the way. If you're looking for an external resource, I can't recommend them enough!

Jake Daynes
Technical Lead, R&D, GameBench

Set Reset exceeded the expectations of every person on the project. They guided us through the process with the perfect blend of listening and advice. The result has been a proven uplift in clarity through eye tracking analysis, taking us from eye-watering to eye-catching data visualisations.

Fi Gordon
Senior Director BI Strategy, JLL

Working with Set Reset has been fantastic. They are incredible at asking the right questions, understanding the vision, and aligning expectations to ensure maximum satisfaction. Their professionalism and responsiveness throughout the process have been second to none.

Andrew Fai
Founder & CEO, DeStation

Having worked with Bob and the team for a number of years, when it came time find a partner to create our new site the decision was easy. And what an amazing result, every detail is spot on. We never looked this good! They helped us achieve a significant milestone for the business and are always awesome to work with.

Emma Mayer
VP of Marketing, TrueLayer

The team at Set Reset are experts at distilling complex ideas and data into compelling visual stories. They consistently deliver exceptional work, exceeding expectations every time.

Richard Hartley
CEO, Cytora

Set Reset has that rare combination of intellect, strategy, technical know-how and a sophisticated design sensibility. I highly recommend them to anyone looking for a collaborative, thoughtful creative partner with an unparalleled work ethic.

James Spindler
Executive Creative Director, RadicalMedia

Inventive ideas, pixel perfect design, attentive and collaborative. A genuine pleasure to work with a team at the top of the game. The team go above and beyond producing elegant and thoughtful solutions that translate to material value. What more can you ask from a creative partner.

David Catt
Executive Director, Resimetrics

The Set Reset guys are great partners to collaborate with on data visualisation projects. Always striving for the highest possible standards, the team delivers on time, on budget, with precise execution at every stage. Highly recommended.

Emma Hicks
Head of Information Design, Longitude

Original and innovative ideas with the ability to listen and understand a client’s needs and constraints. They are responsive and professional throughout every interaction and we would recommend them without qualification for anyone who needs to convey complex ideas through engaging and accessible design.

Dr. Ogi Ogas
Neuroscientist, Author, Journey of the Mind

Set Reset have been involved with TotalJobs Group for a number of years and are always a pleasure to work with. Their eye for detail, creativity and enthusiasm for data visualisation are an invaluable asset.

Martin Hofschroer
Head of Content Marketing, Totaljobs Group

SetReset worked with our senior team to deliver a re-brand, website and strategic communication projects. Their deep experience with communicating complex messages was incredibly valuable. The team's experience, strong design sensibilities, and ability to work strategically make this a great partnership between Hakkoda and SetReset.

Erik Duffield
CEO & Co-Founder, Hakkōda